Discover Ube

What Is Ube?

Ube is a purple yam, botanically Dioscorea alata, that is naturally violet inside and tastes mildly sweet, nutty and vanilla-like.

Spoon of dry purple ube powder beside a whole purple yam
What is ube?

A purple yam, loved for generations.

Ube (pronounced OO-beh) is a purple yam that has been a staple of Filipino cuisine for generations, colouring everything from cakes and jam to ice cream. Today it is used around the world in lattes, smoothies, desserts and baking.

Its flavour is soft and gently sweet, closer to vanilla than to anything sharp, with a nuttiness that reminds many people of sweet potato. The deep violet colour comes from the root itself.

Wild Yam is simply that root, dried and finely milled into a pure powder with nothing added.

Where to Buy Ube Powder in Lebanon

Wild Yam offers 100% pure purple ube powder in a 100g resealable pouch with approximately 20 servings, delivered across Lebanon.

Common questions

Ube, answered.

What is ube?

Ube is a purple yam, botanically Dioscorea alata, that is naturally violet inside. It is a staple of Filipino cuisine and is used in cakes, ice cream, jam, pastries and lattes. Dried and milled, it becomes the ube powder used in drinks and baking.

What does ube taste like?

Ube tastes mildly sweet and nutty, often described as close to vanilla with a hint of sweet potato. The flavour is soft rather than sharp and it is not bitter, which is why it works in both drinks and desserts.

Is the purple colour natural?

Yes. In pure ube powder the colour comes from the root itself. The shade varies naturally between batches and looks lighter once milk is added. Wild Yam adds no dyes or colouring.

Does ube have caffeine?

No. Ube is naturally caffeine-free. It is a root vegetable rather than a tea or coffee plant, so an ube latte has no caffeine unless you add a caffeinated ingredient yourself.

Is ube the same as taro?

No. Ube and taro are different plants. Ube is a yam with naturally purple flesh, while taro is usually white or pale with flecks, so purple taro drinks are generally coloured.

How can I tell if ube powder is pure?

Check the ingredient list: pure ube powder has one ingredient, ube. Prepared latte mixes typically list sugar, milk powder, flavouring or colouring alongside it. See our single-ingredient pouch.

Ready to try it?

Taste the real thing.

2 × 100g · Approximately 40 servings · $30 · Free delivery.

A second pouch costs only $10 more and includes free delivery.

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